Instagram hashtags are among many of the best ways to increase the number of eyes (and the engagement!) on your Instagram posts in 2022.
However, how do you make use of hashtags on Instagram? What are the best hashtags for your Instagram account? What hashtags are hot right in the moment? They should be used in your captions or the comments?
We're here to answer these questions, and more, in our ultimate overview of Instagram hashtags on Stack-writer.
How do Instagram Hashtags Function?
Instagram hashtags are essentially a way to categorize and label your content. They aid in helping Instagram provide your content to relevant users.
With their most basic purpose The hashtags you utilize are the basis for search results in the Instagram Explore page:
However, it doesn't stop there. Hashtags are also used as an indicator for an Instagram algorithm, and it can categorize your content and suggest that it be shown to users it believes will be popular.
What do you think... What do you think? Hashtags Remain Popular On Instagram until 2022?
Hashtags have always been at the subject of much debate and debate, particularly following Instagram's recent announcement that users should make use of 3 to 5 hashtags (more on this later).
As Instagram gradually shifts to keywords that are semantic, it opens up a new world of possibilities in the search engine's ability to find content - meaning that the content in your captions or topics in your videos will become searchable too.
However, despite these huge technological advancements, hashtags still function on Instagram. When paired with a solid content strategy, they can result in amazing results.
Are you ready to download the complete download on Instagram hashtags? Watch our YouTube guide today:
It's the Top 50 Most Popular Instagram Hashtags for 2022
Utilizing popular hashtags isn't the most effective way to garner more people to engage with your stories or posts as they're less likely to be noticed.
How Many Instagram Hashtags Should You Use On Your Posts?
As we've already mentioned, Instagram recently suggested that creators should include between 3-5 hashtags on their posts, even though they allow up to 30 hashtags per post.
This is contrary to what we've heard previously about how hashtags work on Instagram however, when you consider their new focus on SEO and keywords it does (kind of) seem to make sense.
Instagram is introducing additional "suggested" content feeds - such as the Instagram Reels tab, for example. In order to deliver recommended content that is truly considered to be a "good fit," Instagram needs to be able to accurately categorize it. The idea behind it? Less hashtags = more accurate self-categorization.
To test this hypothesis, Later looked at 18M+ Instagram feed posts comparing the number of hashtags per post to average reach rates.
It is evident that more hashtags will yield better outcomes. Reach rates increase by 11% (from 24% to 35%) because the number hashtags grows from one to thirty.
For a better understanding To put it in perspective, for a post with 20K followers it's an additional 2.2K accounts reached per post.
We even looked at whether this trend was changing in comparison to the year 2020, but the results were fairly uniform.
So, how many hashtags should you be using on Instagram? In the moment the use of more hashtags is still the best way to growing your reach and engagement in Instagram content feeds. However as Instagram launches more "suggested" streams of content using fewer, hyper-relevant hashtags could be a method worth trying.
#TalkDataToMe: Download the complete report of data now to determine the best number of hashtags for engagement and reach.
What Are the Different Types of Instagram Hashtags?
When choosing hashtags to use in your posts It's an excellent idea to take a look at the different types of hashtags you could use.
This will make sure that you've covered all areas with your hashtag strategy.
There are five major hashtags that you can think of:
There's no secret formula for how many of each of these hashtags you should include However, keeping the various categories in mind can give important inspiration and assist in determining your strategy.
What are the benefits of using hashtags on Instagram
Utilizing relevant, specific hashtags for your posts and stories is one of the best ways to be discovered by new audiences on Instagram.
Using the "right" hashtags could put you in front of your target audience, even if they've not connected with you before.
This could lead to more engagement, more followers plus more potential customers to your business or brand!
But it's not the only thing. Hashtags also have plenty of uses beyond improving your discoverability. You can use them for community-building, sourcing user-generated content (UGC) and running campaigns, researching your audience, and so on.
That's why it's so important to establish a clear and well-crafted hashtag strategy -- without one you may miss the opportunity to maximize your account and increase engagement.
For example, check out Later's Instagram post that announces our latest Linkin.bio customization:
We use hyper-relevant hashtags like #smallbiztools#linkinbio and #linkinbiotool to ensure that visitors can easily find our content when they're on the lookout for a link to our bio tool.
Tl;dr: Hashtags help people discover your content, increasing the likelihood of likes and shares, as well as comments and saving!
How to Find Instagram Hashtags That Are Trending to help you develop your content strategy
Later's report on data analysis illustrates that including 20-30 hashtags on Instagram posts Instagram content is the most effective method of increasing the reach of your posts and increase engagement rates.
But how do you find the appropriate hashtags for each blog post? Here are 3 strategies that you can employ:
Tactic #1: Use a Hashtag Suggestion Tool like Later
The tool for generating hashtag suggestions from Later is an easy way to find hashtags that match the contents of your blog post as well as similar hashtags to those in your industry.
To use the tool, put a hashtag in the tool's search bar, hit "Suggest," and it'll immediately generate new hashtags, ordered by relevance
Tactic #2. Conduct Research through the Instagram Explore Page
Its Instagram Explore page is an excellent source of inspiration in how to implement your Instagram hashtags strategy.
To get the most effective results, you should search for keywords that relate to your business or your content and look over"Top" results "Top" result.
The posts appear to be doing well in the Instagram algorithm, so be sure to take note of the hashtags and see if they could work with your content.
Tactic #3: Check Instagram Hashtag Count Using The Instagram's Tag Search Tool
When it comes down to choosing the best hashtagsfor your posts, post volume is a really important measure.
If a hashtag has already been used on many posts the odds are that your message will be missed by the masses.
On the other hand in the event that a hashtag has a handful of posts, it's probably because no one is searching in the Instagram Explore page. For a safe middle-ground look for hashtags that have between 10 and 200K posts.
To check a hashtag's post volume, head to Instagram's tag search feature on the Explore Page.
It is a good opportunity to look over your hashtags. It could be a source of inspiration. For instance, you may find a niche hashtag which begins with the same keyword, however, it has a higher number of posts.
Should you use Hashtags on Instagram in the Caption or Comment Section?
Instagram has confirmed that hashtags can be effective for both your caption as well as in the comments section and comments section. It's completely up to you where you'd like to put them.
It's important to consider the timeframe even so. In case you're posting manually hashtags to the comments section, it's best to do it within the first few minutes after your blog post goes live.
TIP: If you use After's Instagram scheduling tools, you can set up the First Comment to go live at the same with your posting.
This is a great way to keep your caption's design neat, yet benefit from all the added publicity benefits of a successful hashtag strategy.
The Later's First Comment tool lets you plan a post to go live at the exact date and time as your post. available on every paid plan.
How Can Hashtags Be Utilized to Increase Likes On Instagram
With the right Instagram hashtag strategy you won't just be able to reach more peoplebut you'll also reach the right audience for your brand or business.
People who are likely to be engaged by your content.
Using 20-30 relevant hashtags will ensure that your posts will appear in more result pages on the app, increasing the chance of likes and comments.
The brand is Sweaty Betty, an empowering workout brand , whose consumers are women with a love for fitness.
The account makes use of the search-driven hashtag, #GlobalRunningDay to generate followers and also a hashtag that is branded, #iamasweatybetty to champion a sense of belonging and community:
Boasting over 2.5K likes (and quite a lively and chatty comments section! ) These niche hashtags are ideal for building a community of like-minded runner aficionados and encouraging users to tap that heart!
Being aware and using hashtags that your target audience is actively searching for can increase your exposure and like numbers. It's an all-win situation.
How to Save Time with Your Instagram Hashtag Strategies
Finding 20-30 new hashtags to use for every blog post you post is a huge time-consuming task, however, there are ways to make it more effective.
One method is to compile the lists with 20-30 hashtags that align with your core content themes, which you can quickly edit and incorporate into each post.
With Later's free Instagram scheduling tools, you can create "Saved Captions" that contain your own lists of hashtags.
You can add them to a caption for a post (and edit them) with just two taps!
How to Develop an Effective Instagram Hashtag Strategy With Analytics
How do you build an effective hashtag plan?
Building from a solid foundation. Once you've discovered the hashtags you'd like make use of, you should start testing them out and digging into your analysis.
Examining the performance that your hashtags have is the most effective way to gauge the success of your experiments. It can help you refine your strategy over time.
With Later's Hashtag Analytics tools, you'll have the ability to discover the key information you need about your hashtags, including the list of hashtags that are driving the highest number of likes comments, likes, saves and engagement on Your Instagram posts.
It will automatically analyze the hashtags you use with post performance over time - giving you a snapshot of what's working, and what's not, for your account.
Hashtags are a fantastic means to reach out to new people and expand your following, however it takes time and effort for big results.
If you are using 10, or 30 hashtags, a consistent strategy remains one of the most efficient ways to development on Instagram.
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